Prospectus: 

Objective:

The objective of this project was to combine my passion for creativity, branding and graphic design into a project that would be personally challenging for me, as well as something that would deliver a result. In considering all these things, I decided to “rebrand the brands we know & love” by picking 5 companies to recreate their logos and redesign the packaging and artwork for one product from each company.

Reasoning:

Logos, when thoughtfully designed, can possess the “wow” factor of a brand. With the daily hustle and bustle of any company, it is easy to neglect certain marketing aspects of any company, which is why I picked the 5 brands that we “know & love” to give them a bit of a face lift. With the mission and vision statements of each brand in mind, I chose colors that accurately portrayed the characteristics and aspects that each brand was trying to convey. Although, we often find that logos are rather simple, I chose to take a more creative direction with this project to showcase my creativity and to represent my personality. I wanted this project to be captivating to the eye, so bright colors were used heavily.

Conclusion:

By the end of this project, I wanted to be able to say that absolutely nothing came from the internet or someone else’s work. I did get inspiration and tutorials from the internet, as it was necessary to teach myself different things in Photoshop and Illustrator. However, not a single aspect or element was created by someone else, other than myself. ​Every detail, down to the image of the beach in MARRIOTT Bonvoy is my own original work, and I am very proud to show to you all that I have learned on these next few pages.