E & J Gallo 

Mission & Vision:

• A Family Tradition. 

• Today we are guided by a clear vision for our success. 

• Quality 

• E. & J. Gallo Winery will remain a family-owned company that will be the leader in the U.S. wine industry and the leading provider of California wines in select markets around the world. 

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Values: 

• Integrity 

• Respect 

• Humility 

• Innovation 

• Commitment 

• Teamwork 

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Original Colors:

Pale Yellow & Black 

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New Colors:

Black & Gold 

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Reasoning: 

Black for respectability, professionalism & elegance 

Gold for quality 

Yellow & Brown combined make gold- innovation, humility 

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