Dunkin 

Mission Statement: 

“to be the leading provider of the wide range delicious beverages & baked product around the kingdom in a convenient, relaxed, friendly environment that insures the highest level of quality product and best value for money.” 

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Vision Statement: 

“to be always the desired place for great coffee beverages and delicious complementary doughnuts & bakery products to enjoy with family and friends.” 

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Values: 

“honesty, transparency, humility and integrity.” 

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Original Colors: 

Pink, Orange, Brown & White 

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New Colors:  

Pink, Light Yellow, & Light Blue 

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Reasoning: 

Pink for sweetness & desire 

Yellow for friendship & leadership 

Light Blue for softness 

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