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MARRIOTT BONVOY 

Mission Statement: 

“to enhance the lives of our customers by creating and enabling unsurpassed vacation and leisure experiences.” 

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Vision Statement: 

“to become the premiere provider and facilitator of leisure & vacation experiences in the world.”

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Values: 

“we put people first, we pursue excellence, we embrace change, we act with integrity, and we serve our world." 

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Original Colors: 

Black & Orange 

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New Colors: 

White, Dark Blue, Silver & Black 

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Reasoning:  

Dark Blue for Integrity

White for helping people & cleanliness 

Silver for sleek, modern & sophisticated 

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Original Logo: 

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New Logo: 

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Product Before: 

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Product After: 

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